Information On Marketing Your Rental Near A Military Base

March 14, 2025

To effectively market your home for rent to military families near a base, highlight proximity to the installation, offer furnished housing, and consider military-friendly features like flexible lease terms and discounts, while also exploring platforms like MilitaryByOwner or contacting local military housing offices.
Here's a more detailed breakdown:
Highlight Proximity:
Military members often prioritize living near their base, so emphasize the commute time and distance to the installation in your listings.
Consider Military-Specific Needs:
Furnished Housing: Military families may move frequently and travel light, so offering furnished rentals can be attractive.
Flexible Lease Terms: Be prepared for potential short-term leases due to military deployments or reassignments.
Military Discounts: Offering discounts can make your rental property more competitive and show support for the military community.
Kid-Friendly Features: Consider features like backyards, multiple bedrooms and bathrooms, and safe, respectful house rules, as military families often move with their children.
Marketing Strategies:
MilitaryByOwner: This platform is specifically designed for connecting military members with landlords.
Contact Local Military Housing Offices: Reach out to the housing office at the nearest base to inquire about listing your property with them.
Network within the Military Community: Connect with service members and their families to build relationships and gain referrals.
Partner with a Local Realtor: A realtor experienced in military housing can help you reach a wider audience and navigate the unique needs of military tenants.
Understand Basic Allowance for Housing (BAH):
Familiarize yourself with the BAH rates in your area to understand how much military members can afford for rent.
Consider the Servicemembers Civil Relief Act (SCRA):
Be aware that the SCRA provides certain protections to military members regarding lease termination, so ensure your lease agreement includes a military clause.
Location: Lexington Park, MD
Project Image Gallery
CONTACT OUR PROPERTY MANAGEMENT COMPANY IN ST.MARY’S & CALVERT COUNTIES